Workshop on Retail Management and IT at Bangalore

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Retail Management & IT

Dates: 5th & 6th Sep 2014 at Bangalore

2 Days Instructor Led Training

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KnowledgeWorks Event Album: Click Here 

Overview:

Retail industry, being the fifth largest in the world, is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the country's GDP. Comprising of organized and unorganized sectors, Indian retail industry is one of the fastest growing industries in India, especially over the last few years.

 

Globally Retail is the largest sector in many economies and accounts for USD 15 Trillion in revenue. Organized retail dominates the developed world and reports estimate that world's 250 Largest retailers generate a revenue of USD 5 Trillion.

 

With technology being backbone of organized retail touching all the functions within it right from Marketing to buying to supply chain and finally stores, and in the IT industry this being one of the top key verticals, there is a big demand/need for people with Retail domain know how, and how technology blends in its landscape.

 

This program addresses the above by giving a good know how about the Retail domain, and how technology fits into the domain.

Target Audience:

What's New?

This Workshop is designed for;

* New recruits to retail projects/organizations

* Anyone who is part of IT/IS application development/maintenance project for retail clients

* Business analysts who have to model retail business processes

* Professionals aiming to establish a Centre of Excellence in retail domain

* Product developers for the retail vertical

* Business Development/ Pre-Sales professionals dealing with retail clients

This training will give you good understanding of;

* Retail and its E2E process.

* The different functions within retail & Its Role

* Retail Categories

* Merchandise Management

* Supply chain Management

* Store Operations Management

* Understanding Retail Customer

* Retail Strategy

* IT in Retail

What is not included:

This training does not include any demo or practical hands-on on any of the IT management tools.

Course Content:


Day 1:

Retail overview

* What is Retail

* Role of Retailer

* Retailers Classification

* Retail E2E Process

* Global Retail Market

* Major retailers in the world

* Role of Technology in Retail

Retail functions

* Marketing

* Property

* Space Range & Display

* Commercial

* Supply Chain

* Store Operations

* Finance

Retail Categories

* Grocery

* Hard lines

* Apparel

* Fresh

Understanding the Retail Consumer

* What is consumer behavior & need for analyzing it

* Factors influencing Retail shopper

* Customer decision making process

* Customer Loyalty

* Technology in consumer analysis

Retail Strategy & IT

* Strategy - Retail Perspective

* Retail pricing & strategy

* Retail Value chain

* Store Site selection

* Technology in Retail strategy

Day 2:

Merchandise Management & IT

* Merchandise concepts & Terms

* Merchandise Hierarchy

* Merchandise Roles

* Merchandise Procurement

* Category Management

* Technology in Merchandise Management

Supply chain Management & IT

* Definition and concepts

* Need for supply chain management

* Supply chain Integration

* CPFR - Collaborative Planning Forecasting & Replenishment

* Retail Logistics & Emerging concepts in logistics

* RFID & Supply chain

* Technology in Supply chain

Store Operations & IT

* Concept

* In-store Merchandising

* Customer Service

* The 5 S's of Retail Operations

* Technology in Retail

Store Design & Visual merchandising & IT

* Concept & principles of Store Design

* Retail Planning

* Floor Planning

* Space Planning (Planograms/Display)

* Display concepts

* Technology in Store Design and Visual merchandising

Retail Marketing & Branding

* Role of Marketing in Retail

* STP (Segmentation, Targeting & Positioning) approach

* Retail communication mix

   * Advertising

   * Promotions

   * Personal selling

   * POS Displays

   * Social Media

   * Mobile Media

Faculty Profile: Srikanth Rangarajan

Srikanth comes with over 22 years of Industry experience covering Manufacturing, Banking, Insurance and Retail domains. He has over 10 years of Retail experience working with TESCO PLC the third largest retailer in the world covering both the Retail IT and Retail Business operations. He has worked across all areas in retail covering Merchandizing, Supply chain and Ordering. He played a key role in developing some key applications for the Tesco business in the Space, Range and Merchandising area. He also has experience in Retail backend operations covering Space analysis and Recommendations, Floor Planning, Category Reviews, Building Planograms for Major category reviews and promotions & handling promotions. He has Completed "Retail Certification Course" conducted by Tesco and also delivered numerous training programs within Tesco.

Time : 09:30 am to 05:30 pm

 

Fee Details:

Rs. 9,551.00 (All Inclusive, Per Participant)

 

Early bird discount: register before 22nd Aug 2014

Rs. 8,989.00 (All Inclusive, Per Participant)

 

For a group of 3 or more:

Rs. 8,708.00 (All Inclusive, Per Participant)

Subject to availability of seats. Registration is first come first serve basis.

Terms & Conditions 

 

Hurry Register Now! 

Venue Details:

KnowledgeWorks IT Consulting Pvt. Ltd.,

No. 65, Sri Vinayaka Tower, 3rd Floor, 8th B Main, 27th Cross,

Jayanagar 4th Block, Bangalore - 560011

 

For any clarifications contact:

Mr. Chinmaya Patil: +91 9886077575| T: +91 80 26630622, 22459941, 41533451

E: chinmaya@knowledgeworks.co.in | W: www.knowledgeworks.co.in 

 

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KnowledgeWorks IT Consulting Pvt. Ltd., | No. 65, Sri Vinayaka Towers, 3rd Floor, | 8th B Main, 27th Cross, | Jayanagar 4th Block | Bangalore | Karnataka | 560011 | India

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